Posted Date: Aug 22 2023
Role Title 职位名称: Marketing AD-Portfolio Access & Patient Activation
Report to上司职位：Head of Marketing, Resp
Location 驻地： Shanghai, China
Role Purpose 职位目标：
RESP is strategical TA in China and is the critical growth driver for the China market. The increased complexities (government regulatory, market competitiveness and channel expansion) and revenue responsibilities are key drivers to build up this role to support overall strategy and its implementation in China. Set market access strategy together with brand team, track access progress, lead and coordinate x-brand synergy, execute and be responsible for the performance of the innovative assets of respiratory.
Key Accountabilities/Responsibilities 主要工作职责：
- Portfolio product strategy: work with Brand teams to formulate clear portfolio strategy/integrated solution based on deep understanding of patient journey, disease and product benefits, etc.
- Market access: Closely monitor/track the listing status across brands – hospital listing/dual channel progress- for Trelegy, Anoro and their competitors, closely monitor post-PVBP sales performance of Seretide, market share changes, provide actionable suggestions for brand team/sales teams.
- Cross-brand synergy: Lead and coordinate cross-brand activities for synergy and improve cost-efficiency while maximizing brand SOV.
- Integrated patient strategy: Formulate integrated patient strategy for GSK respi product portfolio, design patient awareness and cost-effective educational campaigns accordingly based on deep insights from patient research for each brand. Work with brand teams and CTC/retail teams to design/leverage innovative approaches/platforms to drive the NT channel performance.
- Resp non-promotion products management on channel, supply, etc. , for example: Ventolin
Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
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